2018

Information Bridge

»The design focus is not on the form, but on the data, the content

Information Bridge is a data warehouse company located in Frankfurt and is specialized in evaluating the entire data and information infrastructure of their clients.

Everything around us provides data. For example while kissing, the oxytocin level of a man (not women, by the way) increases rapidly, which strengthens the bond of a couple. Or the human eye, as another example, can’t see anything that moves faster than 200m/s. There is action and reaction and there are measurable results to everything. All this data contains something beautiful. Data can provide possibilities, answers and above all it provides solutions. Thats the beauty of data. Information Bridge has a passion for this kind of beauty and sees the potental in it.

The design focus is not on the form, but on the data, the content. This idea of „content first“ is the basis of the concept. The most important information is always inserted full format. The absence of any additional decorative elements creates an unique minimalistic look.

CONCEPT
JULIA LOTTMANN
FLORIAN GEIGER
ART DIRECTION
JULIA LOTTMANN
FILM
JULIA LOTTMANN