„Projektraum Lübecker Straße 43“ is a private initiative for exhibitions and public presentations of video and media art in Berlin. The task was to develop a corporate design for this innovative open air gallery concept.
The logo design is based on the duration of the event and changes with each exhibition. The images are extracted frames of the individual exhibits that are exposed in the gallery. Multiple posters next to each other show the artwork frame by frame. This illustrates the continuous nature of video art. The typography connects these single frames by exceeding the edges of the format. Especially in a single poster this cutted typography is a hint for its continuity.